Better is a charitable social enterprise in Great Britain who give communities access to facilities that help improve
their health and happiness. They're expanding their services and need our help to build their brand.
Brief: Better wanted to get kids active this summer through their £1 pay-and-play activities membership. 
Idea: To combat the intimidating character of certain sports kids sometimes have, our concept ‘get super this summer’ enables and encourages kids to find their personal hidden talent and uncover their inner star. By layering sport comms with marvel comic magazine covers (costing £1), we hero real kids and dressed them as superheroes.​​​​​​​
Brief: Better wanted to promote their new Pancras Square Leisure Centre during the height of the summer
Idea: To drive immediate appetite and relevancy during the hot summer months, we turned escalator panels and digital six sheets in London's Kings Cross Station into the pool itself with our concept 'plunge right in,' getting viewers to literally feel they're inside the cool water.

These formats invited viewers to ''plunge right in.'

  

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