Frucor Suntory wanted to relaunch Mizone as kiwis are not familiar with the brand at all, due to lack of advertising in New Zealand.
They also wanted to attract more than just extreme sport enthusiasts.
Our idea 'In The Zone' champion everyday fitness enthusiasts who seek to be active on their own terms.
Some of them own shops, which we marketed through our comms.

   

   

    

                     

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