i'm forever grateful for my IMMIGRANT UPBRINGING in hk & syd, because it HAS shaped me into the global award-winning CREATIVE leader i am today.

inspired to Learn from DIverse CULTURES & MARKETS, i've spent over a decade at top shops LIKE SPECIAL Ak, R/GA SHa, DARE lon, IRIS AMS & MCCANN NY, resulting in pitch-winning & effective platforms for clients like 3M uk & homegoods USA. Beyond that, I'VE helped launch tech startups & CRAFTED identities for small businesses.

but learning from my son liam is granting me the most growth in THIS life. by making the leap from advertising & BRANDING to social impact, by applying creativity & DESIGN to complex issues like childcare & placemaking, I hope to make him proud, everyday.

currently co-building capital A, AJ Hassan's advocacy incubator, to drive change through mission-driven creativity. I’m always eager to connect with visionaries in the social impact space. 

Outside of work, you’ll find me upcycling or crafting, finding beauty & purpose in the everyday. 


joylideas@gmail.com     ART     LINKEDIN​​​​​​​




Epica Awards Shortlist - Health & Beauty
Epica Awards Shortlist - Public Interest, Gender Equity
LIA Bronze
AICP Shortlists
Designers Against Coronavirus
Drum Awards Finalist
Drum Awards Commendation
New York Festivals Judge
One Club Advisor
MAIP Mentor
Adobe Featured Work