i'm forever grateful for my IMMIGRANT UPBRINGING in hk & syd, because it HAS shaped me into the global award-winning CREATIVE leader i am today.

inspired to Learn from DIverse CULTURES & MARKETS, i've spent over a decade at top shops LIKE SPECIAL Ak, R/GA SHa, DARE lon, IRIS AMS & MCCANN NY, resulting in pitch-winning & effective platforms for clients like 3M uk & homegoods USA. Beyond that, I'VE helped launch tech startups & CRAFTED identities for small businesses.

but learning from my son liam is granting me the most growth in THIS life. by making the leap from advertising & BRANDING to social impact, by applying creativity & DESIGN to complex issues like childcare & placemaking, I hope to make him proud, everyday.

currently co-building capital A, AJ Hassan's advocacy incubator, to drive change through mission-driven creativity. I’m always eager to connect with visionaries in the social impact space. 

Outside of work, you’ll find me upcycling or crafting, finding beauty and purpose in the everyday. 


joylideas@gmail.com     ART     LINKEDIN


Epica Awards Shortlist - Health & Beauty
Epica Awards Shortlist - Public Interest, Gender Equity
LIA Bronze
AICP Shortlists
Designers Against Coronavirus
Drum Awards Finalist
Drum Awards Commendation
New York Festivals Judge
One Club Advisor
MAIP Mentor
Adobe Featured Work