15+ years, 5 cities, countless pitches. I’ve built bold campaigns for brands like 3M UK & HomeGoods USA at shops like Special AK, R/GA SHA & McCann NY — plus launched tech startups & crafted identities for small businesses with big hearts.

These days, my biggest teacher is my son, Liam. He inspired my leap from ad land to social impact, using storytelling & design to tackle issues like mental health & equality. I’m now co-building capital A, an advocacy incubator driving change through purpose-led ideas. Always up for connecting with good humans making good trouble.