i'm forever grateful for my IMMIGRANT UPBRINGING in hk & syd, because it HAS made me into the global award-winning CREATIVE leader i am today.
inspired to Learn from DIverse CULTURES & MARKETS, i've spent more than decade at top ad shops LIKE SPECIAL Ak, R/GA SHa, DARE lon, IRIS AMS & MCCANN NY, resulting in pitch-winning & effective platforms for clients like 3M uk & homegoods USA. I'VE ALSO Consulted for tech startups & CRAFTED identities for small businesses.
but learning from my son liam has given me the most growth in THIS life. by making the leap from advertising & BRANDING to social impact, by applying creativity & DESIGN to complex issues like childcare & placemaking, I hope to make him proud, everyday.
