Brief Absolut wants a daring concept for CNY. ​Packaging that's bold & cut-through... or at least that’s what we made out of it.
Idea As it's the Year of the Rabbit, so let’s celebrate in a way rabbits do best: procreating. Lot of them, together.
Results Work featured in Adobe.
The process: research, brainstorming, experimenting.

First round: A more raunchy version of our concept. We had to turn it down a notch...
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