Brief: 3M wanted to show Command Strips are the better and damage-free way of hanging frames on walls. They wanted to demonstrate their functional superiority in a more relatable and everyday manner.
Pitching-winning idea: A wall is a blank canvas, full of new possibilities. The simplicity and ease of Command Strips encourage us to play, create and explore new things. A wall can change from a trivial functional structure into a blank canvas and artwork ready to be transformed into something special, personal and more importantly: flexible & ever-changing.
Results: The advert ran across EMEA and has been viewed over 1.8 million times on YouTube.