Vision Express wanted a film to show the importance of taking care of your eyesight.
Our idea is to show this through someone's story, where vision is an essential part of their work and life. 
The hero of our film is Julie Walters. 
This was directed by award-winning Kevin Thomas at Thomas Thomas Films. It was the editor's pick in Creativity Online and Drum Ad of the Day. 
There has been 20% improvement in market share, and NPS has seen a 10 point improvement.
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