Barclaycard wanted a digital campaign for their Fee Free Fridays, where you book events on that day with no extra fees. Our insight? You pay the same price as you would directly at the door. *Winning pitch creative
Meet friendly and outgoing Flo, a virtual cashier that gives at-the-door prices for Fee Free Friday.
On Fridays, Flo will appear in banners where she'll open her ticket office and invite you to choose events you're interested in.
Simply click on the category of event you're into and you'll be redirected to The Ticket Factory’s website with the relevant content.
For behavioral retargeting, we’ll track your online cookies and serve you messages relevant to your interests. Here's week 1 and month 2 banners.
We’ll bring Flo to life on Facebook by creating a page specially for her where she’ll post about upcoming events on Fridays. We’ll also incorporate a booking engine api allowing you to book tickets directly with Facebook payments.
Using Facebook data, we’ll create relevant and targeted sponsored posts based on your interests and locations.
We will create a bot that will allow you to converse with Flo anytime you want. You'll be able to find out from her about upcoming events, ask for recommendations, and chat about other entertainment-related topics.
The bot will be used on Facebook Messenger where Flo can send you a message on Fridays to remind you to book your Fee Free Friday tickets. Your conversation feed with Flo will appear in your messenger app page, like all other conversations with friends. She'll also be able to send notifications to your home screen.
If you find an event you're interested in booking while chatting with Flo, you'll be able to do so directly within messenger.
On Fridays, Flo will take over the landing page on the Barclaycard website. When arriving on the page, you'll see blinds coming up over the whole browser window, as if Flo was opening her booth. Once open you'll be able to converse with her.
Flo will appear in a little pop-up chat window in the right hand corner of the Barclaycard landing page on The Ticket Factory website.
Every Friday she’ll tweet like a little demon about upcoming events and, through social listening, she’ll also give you tailored event recommendations. Flo will make suggestions if you also tweeted about events that you're interested in with the hashtag #FFF.
We’ll send out weekly emails where Flo will give personalised event suggestions and a roundup of the latest events. She’ll also sum up how much money you've saved on potential fees, and give funny examples of what those savings could have bought.
Your paper statements will have Flo charmingly appear on the mailer as if the envelope’s window is her booth.
Pre-rolls will relate to the entertainment you're about to watch, so if it's a bodybuilding video, you'll see Flo flexing her biceps while inviting you to book tickets to Birmingham's Bodypower Show. A clickable area will allow you to directly access the relevant event page on The Ticket Factory.
Why limit Flo to the role of cashier when she could be an entertainer in her own right? Flo can parody artists and other entertainers - like Robbie Williams’ let me entertain you. This fun and shareable content can live on YouTube, Instagram, Vine and Snapchat.
As a stunt, on given Fridays we’ll turn bus stop digital posters into Flo’s digital cashier booth. A real live actor will animate Flo and start talking to random bystanders where they can ask her about events taking place nearby and book tickets online.